Globally, more than 60 percent of survey participants who love sports are using Facebook. Nearly three-quarters of these sports fans say the main reason they use social media is to follow sports event news.
Fans are not loyal to only one sport, most of them sharing that they follow several sports. Around the world, people surveyed said they watched an average of 4.1 sports.
While traditional beliefs may be tilted towards male viewership, the gender divide here is narrower than is commonly thought. Watching data show that women are also avid sports watchers. Globally, nearly 80 percent of women surveyed said they watch sports matchs live online or watch live.
This figure is not too significant compared to 90 percent of men said they also considered it. More women sports fans and more sports fans watching women’s sports. This is well above the average for a men’s English Football League Cup match.
Among those surveyed, the soccer world championship is the most popular global sporting event. The summer and winter Olympics with a variety of sports taking place on a four-year cycle are the only major sporting events globally that have a similar popularity with football in the world.
With mobile devices, fans stay on top of highlights, scores and comments while on the go. Globally, people watch 3 percent more sports on mobile than they do on a computer or laptop. Although these devices were previously preferred for their larger screens and better image quality.
Although professional women’s sports events are becoming more and more popular, these events are not easily broadcast on TV in most regions. So sports fans look for these events on alternative platforms, such as social media, where there are more sports leagues. The Pig GWI, the radio station in Europe, Sky, reported that the number of viewers of the International Women’s Championship Final match reached 1.1 million.